Stroll Net will offer a unique platform for entertainment and communication through public Internet access. In the first year, we will set up 16 Internet-enabled pay-kiosks in public spaces throughout Tech City, in locations frequented by business travelers and students, but with no nearby internet cafes or other similar competition. Our flagship location, located right next to downtown’s train station and bus stops, will offer travelers the opportunity to check their email, find telephone numbers, or look up directions using any of the online-mapping sites. You can also surf the internet, depending on your budget and time. Accepting both dollars and coins, as well credit cards, allows us to capture both casual and serious travelers.
Stroll Net meets this growing demand. Americans want the Internet and the communication options available to them, but at a reasonable price and without being restricted to their desks. Stroll Net’s goal is to provide the community with a convenient and affordable way to access the Internet away from home and the office.
This business plan will be approved for funding in the amount of $299671. To purchase public Internet terminals, a warehouse for office supplies and office equipment, as well to pay expenses in the first fiscal year, additional financing is needed. Cam Piotr (owner) and Bob Green (long-term loan $100,000) have provided additional financing.
Stroll Net will be registered as a Limited Liability Corporation. This will protect Bob Green & Cam Piotr Green from personal liability as well as double taxation. The investors will be considered shareholders and are therefore not liable for more that their $5,250 per person personal investment.
Stroll Net will be financially able to continue its operations throughout the first year thanks to capital contributions from the owners. Stroll Net’s large capital investment will enable it to provide the most innovative public Internet terminal for its customers and clients. To provide customers with an unrivalled service, a unique product is necessary. Stroll Net will be able to grow its customer base in the first year.
An investment of $299.671 will yield dividends of $100,000 in the second year and $200,000 in the third year, depending on cash flow. These projections are based on actual business revenues from similar start-up customers of our internet kiosk supplier in other states. In the first year, with a break-even point of $42,599 per month, we expect revenues of $727,072 and net profit of 18.5%, or $134,305. Stroll Net’s revenue will grow to $1136,067 in year three and its net worth will rise from $610,320 to $610,000. Cash flows will determine the dividends. Investors have the option to be purchased outright by the company owners at year five.
1.1 Mission
As the popularity of the Internet continues to grow at an exponential rate, easy and affordable access is quickly becoming a necessity of life. Stroll Net provides internet access for both business and personal travelers. It can be accessed via public Internet terminals, or wirelessly from your office. Access to the internet for a minimal fee will allow internet users of all ages and genders to stay in hotels, at airports, and shop in shopping centers.
We are determined to be the industry leader in introducing a quality, innovative public Internet terminal to our market. We will be a positive addition to our community through providing a superior product and an excellent service. Our terminals will use the most advanced technologies and our staff members will offer the best customer service experience.
Success keys 1.2
As a new company in the industry, it is important to be focused and to work hard to get acceptance of our products and services on the market. Our success depends on the following:
- Placement and delivery of innovative products or services that expand existing markets as well as create new ones.
- A systematic, consistent growth strategy.
- Establishing a strong relationship with customers and clients.
1.3 Objectives
Stroll Net&
#8217’s objectives for the initial year of operation are:
- An innovative product has been introduced that allows Internet users to connect from anywhere in the world.
- The creation of an environment that allows businesspeople to access their files and programs.
- Placement of 100 public Internet terminals in the North MyState region
For the following two years our growth objectives includes:
- There has been a 20% increase each year in the number placed on public Internet terminals
- Revenue growth of 25% annually
1.4 Risks
There are some risks associated with using Stroll Net:
- Are there any potential customers for Stroll Net services in Tech City?
- Will the Internet be a popular trend or just a passing fad?
- Will people be willing to pay the Stroll Net service?
- Is it possible that the price of Internet access from home will drop so much that there won’t be a market in the future for public Internet terminals.