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Music Theater Business Plan


Music Theater Business Plan


Family Fair, Incorporated is looking to purchase the Market Plaza Theater, operate it as a &#8220/Market Plaza Showplace, and host live performances in the Market Plaza community of Trinity, Texas. Family Fair will renovate the building to make it a historic landmark. The area is currently without any such operation. There are no bars or clubs that offer live entertainment.

The Showplace offers high-quality entertainment in an elegant, charming and clean environment. The Showplace will offer entertainment for families in the community that is family-oriented, without the need to travel to larger cities.

The operation will provide immediate cash flow and a high return to its shareholders. Revenues projected in this plan are based conservatively on two regular shows per week and a minimum of special events. No revenue is projected for special artist showcases, weekday “Branson, Missouri” type productions, or holiday season special presentations. Other than the revenue generated from regular showcases and private events, the facility will be advertised to large companies for special corporate events. Additional revenue-generating operations such as audio and/or video recording, sponsored broadcasts and eventual syndication will be available in the future.

Family Fair’s executive team is highly qualified, experienced, and committed to making the venture a success. The venue will be an entertainment hub in Southwest with national exposure. An appendix provides financial information.

1.1 Mission

Family Fair, Inc. creates high quality, affordable entertainment in Market Plaza Showplace. It brings family-oriented live entertainment in a private function facility accessible to those who would otherwise travel out of the community to enjoy similar activities. The business generates instant cash and makes an exceptional profit. It offers performers and employees a glamorous and fulfilling work environment, as well as a return that is exceptional for its owners.

1.2 Objectives

  1. To launch the venue with a highly publicized “Grand Opening” event.
  2. To make a healthy net profit within the first year.
  3. To double gross revenues in the second-year of operation.


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