OSS Telecom Technology in Bend, Oregon is a branch of OSS Telecom Technology Taiwan which is a $300 Million steel conglomerate. The main company was set up to seek out opportunities in the operation support systems (OSS), in the telecom technology industry. The company has enjoyed a solid base of 24 telecom operators utilizing their software.
OSS Telecom Technology will pursue several goals to help them quickly gain market penetration. The first goal is to provide a high quality, high-value product for the telecom sector. The ability to create superior human resources through training and competitive incentive programs is another important aspect of internal operations. OSS Telecom Technology will also pursue a customer intimacy model. This specific business model will ensure customer satisfaction.
The products
OSS Telecom Technology offers a range of OSS-based products designed to support the telecom market. CARIBOU is their first product, which is a subscription billing software solution. CARIBOU includes traffic processing and bill generation. Accounts payable, package administration, customer care and administration are all included. Each module of CARIBOU comes with its own robust application.
OSS Telecom Technology also sells their MEDUSA product. The MEDUSA Product provides network support in form of configuration control, management and control of network elements.
The Market
The market potential is huge for OSS Telecom Technology’s products, evidenced by what appears to be the unstoppable growth of the telecom industry is quite promising. The telecom sector is the most important growth industry. It is also responsible for significant capital market gains. As a subset of the telecom sector, cell phones are growing at rates that were once unimaginable. It is predicted that by 2020, 65% of children between the ages of 10 and 15 will own cell phones. Broadband Internet service is also expected to see record penetration. It is expected that by three years, 85% to 85% of people will have access and 60% of them will subscribe to broadband internet.
OSS Telecom Technology aims to target two markets. The first market segment is Tier 2 operators. This market has a 8% annual rate of growth and 481 potential customers. Tier 3 telecom operators will be the second target market segment. While the annual growth rate of this segment is less at 6%, there are more potential customers, 2,011.
Management Team
OSS Telecom Technology has assembled an experienced management team to guide the company through this highly competitive industry. The industry experience of the assembled team played a major role in their selection. Because the telecom industry is highly technical, it is crucial to have detailed information and insight into this niche sector. Victor Smith has been appointed CEO. Victor has 25 years telecom experience. The last 12 years Victor has severed as COO of Atlas Telecom, a major player. Kenneth Jones is another Atlas Telecom executive. Kenneth Jones, who is the Executive vice president, has previously served as an executive at Harris Corp and NCR Corporation. Kenneth was involved in a variety of projects and brings a unique skill set to OSS Telecom Technology. James Jackson is also an Executive Vice President with experience from IBM, Atlas, Mosaics and the Lotus Development Corporation. Ken Smith, a topical expert from MIDCOM Communications as well as US Intelio Networks completes the management team.
OSS Telecom Technology is leveraging their strong management team as well as their superior product offerings to reach Break-even in year 2. After a net loss in year one, net profit will rise in year two. Sales at OSS Telecom Technology are expected to increase by a substantial amount in year two and three.
1.1 Objectives
OSS Telecom Technology’s operational model was created to meet our goals.
- Developing OSS solutions for telecom operations.
- Market high quality, high value products
- Training and competitive incentive programs to help develop human potential.
- A customer intimacy model is being used.
1.2 Mission
Our mission is to provide high-quality, convergent OSS solutions for telecom operators around the world. These scalable solutions can be scaled to provide flexibility and support for meeting all requirements.
Customer expectations are met and exceeded
1.3 Keys to Success
Strategic Imperatives
OSS Telecom Technology made a series of distinct strategic decisions to help it achieve its mission. These choices have been developed based on two key factors:
- The OSS market
- The company’s capabilities
These choices translate into key strategic imperatives which OSS Telecom Technology is pursuing to gain leadership in the OSS market. There are three levels within the telecom market. Tier 1 is operators with more subscribers than one million. Tier 2 operators have subscriber bases between 100,000 to one million. Tier 3 operators have less than 100,000 subscribers.
- Value focus: OSS Telecom Technology will focus on Tier 3 operators, providing full featured, scalable, and reliable products and service at competitive prices. OSS Telecom Technology’s software products are 20-40% cheaper than those of Tier 1 players like Kenan or LHS. But they will still have all the same features and services as these players. Tier 3 rivals, such as Moscom may be cheaper but will not offer the same features and services that OSS Telecom Technology.
- Wireline & Product Portfolio OSS Telecom Technology’s product range will change from Global Systems for Mobile Communications. It will now include other wireless, fixed and Internet-based billing solutions. While initial products were GSM-based, OSS Telecom Technology is already broadening its product lines to include local loop billing and convergent billing capabilities, which are key customer requirements.
- Engineering Center of Excellence OSS Telecom Technology continues to develop its low-cost, high quality software programming and development center in Taiwan. This gives it significant cost advantages over U.S. or European-based competitors.
- consulting Services OSS Telecom Technology combines its products with consulting services to help customers build strong relationships and enhance their product offerings. The provision of consulting will allow us to be more specific and relationship-driven with our customers. OSS Telecom Technology will only pursue projects that can be turned into products and marketed for other potential customers. OSS Telecom Technology uses strict criteria when deciding on which consulting service projects it will undertake. If there is no opportunity to productize#8221 or reproduce the solution developed, the project will be abandoned.
- Sales Channels A multi-national sales and marketing team will create both direct and indirect sales channels. In order to capitalize on the opportunities in each geographic region, OSS Telecom Technology has put into place a network of on-the-ground, experienced, and incentivized sales and marketing personnel. These teams will develop both direct customer relationships as well as indirect channels (through system integrators, switch makers, etc.). OSS Telecom Technology’s indirect channel partners will be a critical source of leverage. OSS Telecom Technology is committed to supporting indirect channel partners. Partners such as Compaq will allow OSS Telecom Technology to gain geographic reach, credibility, and customers which would not otherwise be possible. To support these partnerships, we will create specific programs for partner support.