Pink Lady Bug Designs LLC is a provider high-quality, uniquely crafted chocolates, gift boxes, and other fine products. They are selling these items to raise awareness and money for women’s healthcare programs.
- We are a newly-organized company that is looking for equity and loans for start-up capital.
- We plan to double our sales in Year Two; we will triple our Year Two sales by Year Three, and we will have a healthy cash position.
- We will donate 50% from our after-tax profits for women’’s health programs
- Our business strategy aims to maximize cash flow and minimize overhead costs. We also aim to maximize returns.
Pink Lady Bug Designs was created to market the designs and concepts of Linda Herter. Linda has been involved and working in the merchandising sector since the early 1970’. Linda was also informed by the Internet dotcom company that her employment was ending. Linda saw opportunity in every circumstance and decided to make a business out of her professional and creative abilities. The company has two major goals: to raise funds for breast-cancer awareness and to help women who cannot afford it. Our desire is for Linda’s story to inspire others facing similar challenges.
The Pink Lady Bug Designs business strategy bundles many features and critical factors that will be key to our success:
- The Pink Lady Bug Story:
- High-quality products only.
- Contributing half the after-tax profits for women’s health causes
- Being first to the market with very little competition
- Partnering with a celebrity spokesperson
- Establishing partnerships with suppliers and vendors of high-quality products
- Customers who are emotionally driven to purchase a product that supports a cause will be sold a product.
- There are between 20 and 30 million Americans who could be our market. This group includes 2 million women who have been diagnosed with breast or ovarian cancer in the last decade. They also include their families, friends, care-givers, and loved ones.
- Potential customers have shown overwhelming acceptance of our ideas, mission, and values.
- Endorsements from large organizations such as the American Cancer Society, Breast & Cervical Cancer Program (BCCP) and many more.
- Forging two-way relationships with the American Cancer Society, BCCP and other websites.
Pink Lady Bug Design’s strength is in the combined talents and experiences of its principals. These are fueled by an uncompromising determination to aid in the prevention and treatment of life-threatening female diseases. We recognize our weaknesses in national marketing and distribution. It is through this recognition that we are forming synergistic alliances with companies and individuals that can provide counsel and guidance to launch our products nationally.
We need members who can bring the skills needed to achieve our goals and balance our team. Jim Herter was the Bigname University Food Services’ Business and Facilities Manager for 13 years. His main responsibilities are to plan and facilitate a budget of $31,000,000, supervise the business and accounting staff, and conduct management training in the areas financial analysis, planning, and implementation. Jim will also serve as the Vice President and Controller. He is known for his financial planning skills.
Brian Egendoerfer currently works at Bigname University as the Manager for Web Development Services. For six years, Mr. Egendoerfer held the position of Director of Alumni Information Technology in the Alumni Association. Brian’s skills will be essential to the maintenance and growth of our Web pages.
Our organization has received additional support from the Advisory Board which includes key support persons who provide guidance and insight. Dr. Craig Sponseller M.D. works as a clinical researcher in Hepatology/Transplant Hepatology at Saint Louis University School of Medicine. He works closely with the Cancer Center to manage liver cancer and other types. Dr. Sponseller was on the lecture circuit with Naomi Judd, ‘#8220;An Evening of Naomi Judd’, in order to educate the general public about hepatitis.
His ability to understand the medical community and be involved in charitable events and philanthropic activities will prove invaluable.
George Friend M.D., F.A.C.S is a graduate of Washington University School of Medicine in St. Louis. He has been a South Bend resident since 1971. From 1972 to the 1990’’s, he served as Director of Surgical Training at Memorial Hospital and St. Joseph’’s Medical Center in South Bend. He is currently Medical Director of Breast Care Services at Memorial Hospital in South Bend, Indiana. Dr. Friend’s experience locally and nationally with the breast care and pharmaceutical communities will be a major asset.
Castles Sport is an upscale manufacturer of alumni apparel with offices in New York and Massachusetts. Karen Castles Gray, Atlanta, Georgia, is the President. Castles Sport is licensed with more than 40 prestigious universities in the United States. They have produced over $3,000,000 in revenue last year. Karen’s knowledge and experience with national merchandising will be very helpful to our national sales strategy.
Phase One of our marketing plan will focus on the sale of high-quality chocolates. Due to our research and previous sales, our products are already in high demand from fund-raising groups as favors at various functions. We are starting with a high-quality product that appeals to many markets. This popularity can be seen in the rising demand for premium chocolates. We are proud to offer fine chocolates to all who support our cause.
Because our expertise lies not in production but merchandising we have entered into an agreement to produce our chocolates with Bissinger’.s French Confectioners in St. Louis. The Bissinger family created their exquisite delicacies in Paris, France, 17-century. Bissinger’s will handle all product order fulfillment. This will eliminate any need for capital expenditure and logistic management. Bissinger’’s economies will allow us to utilize their established Web page product ordering and system.
All of the company’s development and operating capital was funded through loans from its principals. To further the company’s objectives, we will need to secure loans or investments for Phase 1. The funds will be used to pay legal and accounting fees, stationery, office supplies, marketing, promotions, research and development, as well as for other expenses such as stationery, office supplies, stationery, and printing. We will also purchase a personal computer with cable modem capabilities. To ensure that we have a positive cash balance throughout our startup period, the rest will be kept as cash.
We are offering three $20,000 memberships. Principal and interest will be paid in years 3, 4, and 5. With a large cash balance projected for Fiscal Year 3, we are certain that we will repay our equity shareholders by Year 5.
1.1 Objectives
- To build a substantial cash balance by the end of year three.
- Our goal is to contribute $100,000 in our third year of service to not-for profit organizations that support women’s initiatives and organizations.
- To reach increase sales ten-fold by the end of Year Three.
- To be able to repay all equity or loan investments by the third year.
1.2 Mission
Pink Lady Bug Designs aims to be the best provider of high quality products to the market to help raise funds for women who are not well served. We will fulfill our mission through:
- Establishing strategic alliances and partnerships with organizations and companies that share our vision.
- Our business should be conducted ethically and fairly.
- Respecting and treating our employees with dignity
1.3 Keys to Success
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Telling the Pink Lady Bug tale.
- Securing enough capital to cover the start-up costs of the marketing plan, administration and web page development as well as operating cost for six to 12 month.
- Establishing a competitive advantage by being the first to market with our products and following up with a strong national marketing strategy.
- Securing celebrity spokesperson/major sponsor for the product.
- Controlling cash flows and finances through low capital and operating costs.