The Infotext Strategy Newsletter is the central element of a monthly subscription, which includes the newsletter as well as website privileges. This is a major expansion project for us. This project will be a benefit to our business in many ways.
- Validate your expertise.
- Get more visibility, leads and consulting clients.
- Offer an additional source of revenue.
This business plan will focus on the newsletter as if it were its own entity. It is confidential and will be used internally for guidance in expanding our existing business.
1.1 Objectives
- 300 subscribers at the end the first year and 1,000 at the end the third year.
- 65% renewals.
- Cancellations in excess of 10% are not allowed
1.2 Keys for Success
- Excellence in fulfilling your promise.
- To increase visibility and generate business leads.
- A single pool of expertise can be leveraged into multiple revenue-generating opportunities  the newsletter and subscription site, retainer consulting and project consulting, as well as market research published reports.
1.3 Mission
The Infotext Strategy Bulletin provides high tech marketers with information, insights, advance warning of trends, case study and practical real-world advice regarding developments in the global marketing of high technology products. It includes a monthly newsletter delivered electronically and an information archive delivered on the World Wide Web as a password-protected secure site.