Medical Equipment – Supplies Business Plan

This business plan will help present our company’s brand to potential employers, suppliers, and investors. Zenergy Medical Industries is a start-up company focused initially on distribution of leading brands of therapeutic systems for use by residents of Homecare and Assisted Living facilities at risk of complications from X disease. After we establish a market presence in this product niche, our plans are to expand to include other products to help manage and treat complications of the disease.

The market is currently poorly served and inconsistently served by a handful of local pharmacies and distributors. We will create a network of clinical professionals in the region, and eventually, nationally, to serve large, geographically diverse areas of Homecare and assisted living (A.L.) we will attract potential supplier partners.

Potential Market

The two major market opportunities are “at risk” residents with the disease in Homecare and Assisted Living. There are approximately 345.784 Homecare residents at risk. This could generate a potential revenue of $59.6 millions. There is also an estimated 66.671 Assisted Life residents at risk. This potential revenue potential can reach $17.6 million.

Competitive Advantage

All players on this market have access to our product technology. We will distinguish ourselves through our distribution strategy, channels, and extensive product lines. This makes working with us extremely easy. Because of our corporate account relationships, the ability to quickly build a local (or ultimately national) field sales team, as well as our ability create compelling marketing programs, we are uniquely placed to gain market share. The competition is largely smaller, more local distributors and pharmacists who are not approaching this market in a sophisticated or coordinated way.

Strategy

1. Establishing relationships with decision makers at major homecare chain companies will allow us to have exclusive access and sell into their facilities. This will enable us provide “pre-qualified” sales opportunities for our field-based clinical selling team.
2. Effectively building a strong national clinical sales team capable of building strong relationships with clinical decision makers at the facility level.
3. We create marketing strategies to position ourselves to be leaders in providing solutions for clinical problems.
4. Establishing relationships with top suppliers to create a broad range of product solutions to manage the complications. We will create an effective channel of distribution that will be indispensable to suppliers as a cost effective way for them to penetrate the post-acute market.

We will use the therapeutic system offering to gain entry into the market, and to build our business. After adding complementary products for managing disease complications, we will continue to add products related to managing aging and heart disease complications.

Financial Summary

The owners will invest personal savings in the business. We are seeking short-term (3 year) loans to help supplement initial cash flows from the sales in the first year. We expect a first-year net profit. This should continue to increase by year three. Zenergy Medical Industries will have an extremely respectable net worth by the third year.

Objectives

• To achieve the sales growth targets by month six and by end of year one. Aggressive gains of market share, average monthly revenues, and other metrics in the second year.
• To grow the contracted team to seven field-based clinical sales reps at month eight, and to twenty-five field clinical reps at year three.
• To achieve net profit in year one, increasing in year two, by containing costs and meeting sales goals.
• To begin paying Vice Presidents a regular salary starting in year two.
• At 98% or more, to maintain customer satisfaction survey results for 90 days (% who would definitely buy again and definitely recommend us).

Mission

We offer post-acute treatment facilities with product solutions that can help with complications of X-related diseases. We take pride in helping to alleviate patient suffering associated with these conditions.

Keys to Success

1. We offer a range of high quality, innovative products.
2. We offered unrivalled clinical support at a regional (national level) to post-acute facilities.
3. We have established strong relationships with top decision-makers at post-acute hospitals and key administrators and clinicians at the facility and facility levels.
4. We do a remarkable job of communicating the benefits of our products and services in a compelling and memorable way.
5. We are a company with a unique spirit. People want to be part of our organization and do business with us. We are the only place people can imagine working.