Grassroots Wireless is an innovative start-up company that provides wireless broadband Internet connections to several Chicago neighborhoods. Utilizing Wi-fi technology and proprietary antennas and repeaters, Grassroots will be able to serve a large area with broadband Internet connections.
Steve Teche was the founder of Grassroots. Steve Teche holds both a MBA degree and a Computer Science bachelor’s degree. This well-researched business plan is easy to execute. Steve served two years in Peace Corps. This gave him an amazing boost of confidence and project management experience.
The market for wireless broadband Internet connections remains wide open. Demand for traditional broadband connections is surpassing conservative forecasts. Due to significantly lower delivery infrastructure costs, the wireless market has become even more attractive. The Grassroots’ customer base is growing, which means that costs are decreasing through economic scales. This makes it even more compelling for Grassroots to exist.
Grassroots focuses on three groups. The first target group is students. Students are the largest market segment and have high expectations regarding speed. The second group consists of professionals. This is a group with disposable income who don’t have a lot to do and who use the Internet fairly often, both personally and professionally. Techies are the last target group. This group is early adopters and spends a lot of time immersed with technology online.
The compelling business idea of Grassroots leverages the latest technology and proprietary tool to serve a need in the market at a fraction of market price. In addition to earning great margins with low infrastructure costs, margins increase as the customer base increases. This business plan is very likely to be successful with Steve Teche executing it. In year two, the business will make modest profits. However, it will grow exponentially in year three. The net profit in years two through three is expected to be proportional.
1.1 Mission
Grassroots Wireless’#8217’s mission is to offer fast and affordable wireless Internet access. It is important to remember that each customer must be happy with our services.
Success Keys 1.2
- Practice disciplined growth.
- In the second year, reach profitability
- Assure that customers’ needs are met. Maintain a customer retention rate of 90%.
1.3 Objectives
- Provide, fast, reliable, wireless Internet access.
- Give customers the utmost respect
- In two years you will be financially independent.