Pegasus Sports International, the world’s leading inline skate accessory manufacturer, is proud to be a part of the international inline skate community. Pegasus has three new and useful skate accessories. Pegasus can produce high-quality products as the company is made up of skaters who make products for skaters. Pegasus will quickly gain market penetration and establish themselves as an innovative inline skating product company.
Pegasus is a limited partnership located in Venice, CA. Venice was strategically chosen as a location to provide Pegasus with reliable product feedback. Venice is often considered the capital city of inline skating.
The Products
Pegasus currently stocks three products or is soon to release them. BladeBoots(tm) is the first. This fabric wheel cover allows skaters access to retail shops and other places, while also protecting their skates from any surface. Pegasus’ second product is SkateSail, an innovative product that has created a new niche sport that combines inline skating and windsurfing. Pegasus is not only releasing this product, but they support and grow the sport as a legitimate extension to inline skating. Their last product is SkateAid.
Market
Pegasus will provide useful accessories to the growing market for inline skating. Over 31 million pairs have been sold. Pegasus plans to target the recreational and competitive skaters with 26 million. Pegasus’ market can be divided into five segments: speed, recreational, speed, hockey and extreme skaters.
Management Team
Pegasus’#8217 success is based on the fact that skaters are the core of the company. The products are made for skaters and the entire company lives and breathes line skating. Sal Chavez, the CEO, has 23 years’ experience in skating. He’s so passionate about skating that he no more owns an automobile. Instead, he commutes by using inline skates. Sal has worked in design for three different companies. Sal has also spent years in retail environments giving him first hand knowledge of skater’s preference.
Sandi Arnold is Pegasus’ Vice President and is also a true enthusiast. Sandi has seven-years of experience in product management at Rollerblade. Pegasus is supported by Beth Laird as Administrator and Web Master. Pegasus will benefit greatly from Beth’s computer skills. Beth was a member of Inline Skating Today, an industry newsletter that is highly regarded on the Internet.
Pegasus can be described as an exciting business. It uses employees’ passions and promotes the sport by inline skating. Pegasus should be profitable by month three. Pegasus’ sales are expected to be strong in year one and increase severalfold by the third year. Pegasus will earn respectable net profit for the years one through three.
1.1 Objectives
- High quality products are needed to meet the demand for skate accessories aftermarket.
- SkateAids to be developed and manufactured by the third month.
- Skate tours will be created by spring of next year.
- To break even by the end of the first year in business.
- To encourage our customers to live healthy lives by making skating more fun and convenient for them.
- We offer support to skaters through our website, including interviews with Doctor Kaye (Podiatrist) and answers for specific foot problems.
- To establish a solid ecommerce market. We earn 100% retail profit by ecommerce.
1.2 Mission
Pegasus International will fulfill the market need for after-market products. This is a market that we have identified based upon the large number of skates that have been sold over the last five year.
Pegasus Sport International will develop a network of service providers for in-line skaters, providing products that make it easier to incorporate skating into your daily life. Our goal:
- Expand skating as an alternative to driving to do local errands.
- Create a community of skaters that focuses on health and fitness.
- SkateSailing should be promoted as an international sport.
- SkateAids, and other products are being developed.
1.3 Keys for Success
- Developing quality in-line skating accessories through feedback from skaters.