ReHabiliments is a clothing and attire business that was founded as a Limited Liability Corporation. The principal offices are located in Sandybar Harbour. The company sells fashion and apparel to a global market that includes casual and active wear as well as head gear, work-out equipment, leather coats, baseball jackets, and head gear. ReHabiliments markets its product line as “ReHab Your Wardrobe – ReHab Your World,” and commits a portion of the company’s sales revenues to programs that transform the lives of the less fortunate and abolish the exploitation of children forced into activities such as scavenging, rag-picking or marginal economic activities in the streets, drug trafficking, criminal activities, physical and sexual abuse, forced labor, debt bondage, and prostitution.
L. Owerd Emlynes is the founder of ‘#8220’ReHabiliments. He was a manager for a musical performance group. Mr. Emlynes thought of ways to promote the group and increase revenues by selling sweatshirts and T-shirts bearing the logo, name and slogan of the group ’.
After spending $500 to purchase clothing (e.g. sweatshirts or teeshirts), Mr. Emlynes had clothing designed and silk-screened. Next, he negotiated the sale of the clothing with two Sandybar Harbour shops. In less than one week, both stores were sold out of the apparel.
Mr. Emlynes conceived the idea of carrying the music group’s marketing strategy one step further and developing an entire clothing line around the concept of “harmony.” After brief negotiations with the group, it was mutually agreed that since Mr. Emlynes was the brainchild behind the idea, the clothing line known as “ReHabiliments,” and the company (e.g., ReHabiliments), would belong solely to Mr. Emlynes.
ReHabiliments is founded upon harmony. Its clothing line is built on the principle that harmony is harmony in thought, harmony of purpose, harmony in humility. When people are one mind, they can support their purpose and be accepted despite their shortcomings. The purchase of “ReHabiliments” is a conscious decision by consumers to become an integral part in a community that works for the greater good.
Lately, Mr. Emlynes has explored the potential of the “ReHabiliments” concept, expanding the line to include a variety of apparel and, built upon personal marketing efforts and out-of-pocket funds, has sold over $6,000 in products to various venues such as the New York City Jacob Javits Convention Center; the “Black Expo” in Atlanta, GA; multicultural expositions at the Anaheim Convention Center, CA; at street fairs in Englewood, NJ; and through various online, e-commerce sales.
We are seeking funding to expand ReHabiliments’ operations, establish a reputable storefront, and to further develop the business, business infrastructure, internal systems, product and service development, and extensive marketing and geographic positioning. Based on conservative market growth projections the company anticipates very healthy sales revenues for Fiscal Years 1 and 2.
1.1 Mission
ReHabiliments (ReHabiliments), a clothing and apparel company, has its headquarters in Sandybar Harbour. The company sells trendy apparel and clothing such as casual and active wear and work-out gear. ReHabiliments sells its product line under the slogan “ReHab Your Wardrobe, ReHab Your World” and is committed to helping the less fortunate.
The company’s first responsibility lies with the women, children, and men who use its products. ReHabiliments believes that customer satisfaction is key to business success. This is why it strives to offer superior products and customer service. ReHabiliments values the success its employees, its community, and its investors. ReHabiliments will be prudent in its operations to ensure adequate financing to enable it to achieve its future goals. The company encourages sharing and caring where people give their time, knowledge and experiences to help build a community.
ReHabiliments is a socially responsible business that contributes to the protection of the natural environment around the world, as well as contributing to economic growth and corporate citizenship on a local, regional and global level.
1.2 Objectives
ReHabiliments’#8217′ management understands that the company must set clear goals to help them assess whether the company is meeting its corporate objectives. ReHabiliments’ chance of implementing those goals depends upon management’s ability to track progress toward goals and to measure results in conjunction with those goals. Management has set the following corporate goals to ensure the achievement of company goals:
- Securing start-up funds and subsequent funding via a combination of debt and investment strategies.
- Establishing sales and marketing initiatives to expand the company’s apparel line and capture 10% market share in the branded urban apparel sector.
- Based on market growth projections. Creating very healthy sales revenue in Years 1 and 2.
- Reinvesting corporate profits for international apparel industry growth.
Success Keys 1.3
ReHabiliments understands that focus is the key to success. To be recognized as a global leader, a company must have exceptional competence and intelligent foresight. ReHabiliments’ success is possible by making corporate vision its key to success.
To ensure the success of the company, management will:
- Be the industry’s leader in branded urban clothing.
- As American as Wrangler/Levis, build a brand.
- We offer clothing that fits sizes from 2 to 5XL.
- Establish and commit #8220 best practices in all major business processes. These include ethical production practices (no children labor), thorough training programs, tools, measurement, sophisticated self-assessment reporting and sophisticated self assessment systems.
- You can nurture and strengthen customer relationships by creating awareness of problem and opportunity, assessing desired goals and achieving them, as well as routines and communications that continually reinforce the target relationships.