Tucson is a startup business that is located in Tucson Arizona. The company specializes on the repair and sale of home electronics, including TVs, DVDs VCRs and CD-players.
We will target people who place great importance in their entertainment equipment and own higher-end electronics, where repairing them would be more cost effective than replacing them. VCRs with low price tags, for example, can be purchased at a lower cost than it would be to repair the one they already own.
James Munroe was a retired Navy Commander who is now the company’s manager. He has an electrical engineering degree and is also the owner of the company. He is certified as an electronics technician for various companies. His son will assist him in running the business and growing it.
1.1 Objectives
Tucson Electronics (TE), a growth-oriented company, is a great example of entrepreneurship. It aims to grow into a regional leader in TV/VCR/home audio repair with locations in Tucson, Phoenix and other areas. The following are the goals for Tucson Electronics over the next three-years:
- Achieve steady growth in sales revenues by year three.
- In the Tucson region, achieve a local market share of around 20% by year five.
- Expand product range to include satellite service installation authorization and home entertainment electronics sales.
1.2 Mission
Tucson Electronics mission is to provide affordable, high-quality and efficient TV/DVD/VCR repairs and other home electronics services at a fair price. Trust is the key aspect of our business. Our firm is committed to achieving 100% customer satisfaction, in terms of quality, friendliness, completion time, and cost.
1.3 Keys To Success
One customer is all that is needed to build a client base in the TV/VCR repair sector. This can be done mostly through established marketing techniques (ads or billboards). Tucson Electronics’ success is based on these key principles:
- High-quality work.
- At all times, pay attention to professional appearances.
- Friendly, knowledgeable technicians who are customer-oriented and friendly. They will also take the time to explain to customers how our business works.
- To keep our services affordable, we need to have a strong managerial oversight.