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Educational Software Business Plan


Educational Software Business Plan


Third Degree I.D. A limited-liability corporation (LLC), located in Savannah Georgia, with three founding members. The company creates, develops and markets educational products and services for corporate, education, government, as well as healthcare e-learning. It is committed to high quality instructional design and educational new media development, and provides a core deliverable of programs, courses, and learning objects for the distance education, distributed learning, and e-learning markets.

The company’s object-oriented design approach yields flexible, scalable, as well as reusable content. It supports clients with rich and targeted solutions that are easy to replicate and maintain. It seeks clients from diverse industry sectors and plans to minimize business fluctuations by having a suitable number of national, international and local clients.

Third Degree I.D. Third Degree I.D. builds strategic relationships and its business on returning customers and an accumulation educational content that can easily be re-purposed.

Three founding partners of Third Degree I.D. They will each invest $35,000 to the company and are seeking a $30,000 additional loan over two years to complete the start up funding. This initial funding will cover approximately $19,000 in start-up expenses and assets. The rest will be used as a cash base for the first year of operation, which will include Third Degree I.D. We will do some work at no cost to influence clients in order to build a reputation for our work. This reputation is essential for future marketing and sales strategies.

Based on our market research, our goal of $360,000 per year in sales is reasonable for an educational software startup with our combined experience. Growth projections for years 2, and 3, are based on data taken from comparable businesses in the industry.

1.1 Objectives

The key objectives for the Third Degree I.D. The following are key goals for the third degree I.D.

  • Get the right licensing to start a legal enterprise
  • Complete business planning and look for funding sources such as bank loans or grants.
  • Establish a web site and list products and/or services on relevant websites and publications.
  • You can contract with six to eight customers who need consulting, training and design or development work that is appropriate in scope ($50,000 to $500,000).

1.2 Mission

Third Degree I.D. Instructs in corporate, education, government, or healthcare e-learning. It offers companies and institutions cost-effective solutions for their instructional design and elearning operational requirements. Its principal objective is client satisfaction. The company operates on a for-profit basis and provides an engaging and equitable work environment for its owners, employees, and contractors.

1.3 Keys to Success

Your success is contingent upon:

  • Creative, persistent client development efforts
  • Excellent product and services quality
  • Development processes that are cost-effective, efficient, and time-efficient
  • Expert Management and Knowledgeable Staff
  • Cash-savvy growth strategies


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