Like New Carpet Cleaning, located in Danbury, CT, will sell carpet and upholstery cleaning services to Fairfield County, CT home and condominium owners, building its brand around the fact that it will make carpets look “like new.” To that end, the business will raise $57,500 from outside investors to purchase its delivery van, carpet-cleaning equipment, and develop a unique, service-oriented website which will keep administrative costs low and drive sales through its simple and easy accessibility for the consumer.
In the 5-mile radius of Danbury CT, homeowners who have a large percentage of their floors carpeted will be the first customers. Soon, Fairfield County will also be covered. As the company expands into new markets, sales are expected to increase at 25% per annum. Only after the business has grown to a significant size and is a dominant player in the local marketplace, will profitability be possible. It will be able to afford significantly lower overheads and have an infrastructure that will enable it to grow in the future.
Objectives
Like New Carpet Cleaners wants to establish a significant foothold within the Fairfield County carpet-cleaning sector and position itself as a potential expansion partner through franchises or company-run locations. These are the objectives.
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Within one year of launch, to receive a 95% or four-star rating on customer review services such as www.yelp.com and the Better Business Bureau.
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In Fairfield County, 10% of all homes will have carpets within three years.
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Within five years of launch, to serve 25% of homes with carpets in Fairfield County.
Mission
Carpet cleaning service for homes with Like New Carpet Cleaners can be simplified and automated by like new carpet cleaners. This will allow homeowners to maintain beautiful carpets and save money on replacing them.
Keys to Success
- Customers can order, schedule, and pay for carpet cleaning online using technology that is easy to use.
- You can provide a great customer experience with a well-trained cleaning team and quality assurance with a 30 day money back guarantee.
- Use eco-friendly cleaning agents and keep up to date about new developments in safe and sustainable products and processes.