Mad Keen Motors has been a family-owned business since its inception. The company is located in Backwater Downs near London. The company has been owned by the Keen family for 35+ years. They have grown it from a single mechanic shop to five locations which do body and mechanical repairs, vehicle storage, towing and washing, as well as used car sales.
This plan is an internal document which outlines the consequences of adding a site to the company. Mad Keen Motors will be an additional customer service component for all our garages. It will provide basic advice on car maintenance and information about staff and locations. Website visitors can also get regular discounts on maintenance and repairs.
Our phone-based and faceto-face customer service are excellent. However, it is important that potential customers get in touch with the company to learn more about us. Referrals from satisfied customers make up the majority of our new business. We want to make referrals easier by encouraging satisfied customers to share our website with their friends and neighbors. This helps us build familiarity long before our customers need emergency car help or even consider purchasing a new car. The “advice” section will be crucial in establishing customers’ trust in our expertise, as will our affiliation with nationally-syndicated car experts.
Mad Keen aims to build trust between potential and current customers by helping them help their customers.
1.1 Mission
Mad Keen Motors delivers excellent automotive care to all of its customers, whether they are looking for a new vehicle, major body work, or just a quick wash and wax.
1.2 Keys to Success
The key to the success of the company’s site will be:
- Compiling a detailed and comprehensive list with questions and answers that will encourage customers and other car owners to visit the site whenever they experience a problem.
- Customers can get additional expert advice that is timely and thorough.
- Web-based promotion that encourages customers to book cars into the garage via the website
- Notifying the residents and businesses of the surrounding area about the existence the site.
- Recommendations from existing customers are encouraged.
1.3 Objectives
Mad Keen Motors’ website has the following objectives:
- To increase traffic to the garage website.
- To expand the community of Mad Keen Motors customers.
- To offer customers a comprehensive list of questions regarding common car repairs.
- To make it easy to book service and repair calls.