Tracking Device Maker Business Plan

RQM Technologies is a promising start-up in the field of Personal Tracking Devices. Recognized industry analysts Ovum Research, ABI Research, and Ovum predict that it will be a $22B market within five years.

Products and Services

RQM is developing and distributing miniaturized Personal Locator Devices (or Personal Tracking Devices) Initially, the manufacturing of our devices will be subcontracted, while we develop the supporting software and systems internally, although we plan to manufacture our products in-house in future years. Our proprietary military-inspired technology (patents filed for) allows our devices to be used anywhere on the planet, regardless of whether cellular towers are present. They are small and easily programmable, which makes them unique. Our systems are flexible enough to be tailored by each end user to meet their specific needs.

Market

Our primary target markets include but aren’t limited to the family consumer and channel sales to original equipment makers (OEMs), businesses tracking vehicles or shipments, the military, and political leaders. Due to our unique programming capabilities for each unit, we have received indications from several target markets, including one U.S. Military branch.

Our systems are sure to appeal to families concerned for the safety of their family members. Unfortunately, child abductions are on the rise worldwide. More than 2,100 children are reported missing each day in the U.S. alone (FBI National Crime Information Center). On the other end, there are 4.5million Alzheimer patients in the U.S. 60% of whom wander off their homes unaware of their surroundings at one point or another. Our devices can potentially save lives, and we believe they will reduce both of these figures.

The combined number of “potential” customers for our products is well over 500,000,000; we will focus on a more realistic and attainable three-year sales goal of roughly 99,000 users worldwide, which will generate many millions of dollars in sales revenues.

Management

The founders of RQM Technologies, Steven M. Bloome and Andrew F. Siska, have been associates for over 20 years; they create the perfect synergy to ensure the success of our company. Steven M. Bloome is an experienced Sales and Marketing Management professional with over 25 years’ experience. He has worked with companies in win-win partnerships and created a national presence. He is also an expert at launching new products. Andrew F. Siska, a Chief Engineer, has 20 years of experience in the field. He is considered an expert because he has previously designed devices for military applications and medical imaging systems.

RQM Technologies will increase their sales by increasing sales to millions of dollars within two-years by focusing only on our strengths and on key customers.

1.1 Mission

RQM Technologies’ mission is to become the leading vendor of Personal Locator Devices worldwide. RQM Technologies is the leading supplier/developer of potentially life-saving Personal Locator Devices. This is achieved through a combination of innovative technologies, miniaturization, affordability, programming capabilities, and ease-of-use.

Success Keys 1.2

The keys to success in this business are:

• In real-life situations, product quality and efficacy are key.
• We will be using next-generation technology to improve our current systems while distinguishing ourselves from our competitors.
• Marketing: either dealing with channel issues and/or barriers to entry, or solving problems with major advertising and promotion budgets in order to penetrate our target markets.
• Management: products delivered on-time, costs controlled, marketing budgets managed. It is tempting to increase.

Growth at the expense or profits is not a good idea. We will be watching this temptation closely to ensure we live up to our plans.

RQM Technologies needs start-up funding and partnering with value added investor/partners. They also need to have accomplished C-Level management.

1.3 Objectives

RQM Technologies have identified three types objective that can serve as difficult but achievable goals for the organization. They are:

Business Goals

1. To become the top-selling vendor in the rapidly evolving Personal Locator Equipment industry.
2. Within one year of company’s launch, to achieve profitability.
3. To create additional profit centres such as programming and training seminars, ancillary gear, etc. Within the first 2 years.

Financial Objectives

1. The second year will see an increase in product sales of several million dollars.
2. Increase gross margin and keep it at an all-time high by the third fiscal year.
3. To improve inventory turnover, on an ongoing basis, to standardize inventory by the third and fourth years.

Marketing Objectives

1. For market penetration or domination to increase, you should focus on targeting marketing.
2. With controlled growth, expand target markets
3. RQM Technologies’#8217′ name and products should be well-known.
4. We are the most recognized Personal Locator Device company worldwide.