McKenzie Roller Rink has state-of-the-art facilities that offer recreational skating to individuals, as well as catering for large and small group events. Roller Kingdom was once the name of the rink. The rink has been in its current location for five year. McKenzie Roller Rink was unable to take over due to poor management. The rink is located in Eugene, Oregon and has excellent access to major roads and interstates.
The McKenzie Roller Rink has been upgraded to provide an exclusive recreational opportunity for the greater Lane County region. The concessions will offer a wide selection of food options. Party rooms can be rented for large groups including church groups, civic groups, and school functions. McKenzie Roller Rink is staffed with dedicated employees who will provide exceptional customer service. They would like to continue to grow their loyal customers. McKenzie Roller Rink will focus on local markets, with a special emphasis given to large groups that are looking for a venue to host their functions and parties.
McKenzie Roller Rink is committed to customer service and will be different from other recreational options in the area. We aim to create a friendly, welcoming environment for our customers in our target market by placing emphasis on customer care. It is vital to develop long-lasting relationships between civic, church, and school groups. We will also participate in community events. We cannot market or sell our services. Instead, we must offer them with excellence. McKenzie Roller Rink plans to create a website that is accessible to everyone who seeks recreational alternatives. You will find information on our hours of operation, the cost of our facilities and other details.
Our management philosophy is based upon mutual respect and responsibility. People who work at McKenzie Roller Rink will work in an environment that encourages creativity and having fun. Don Jones, along with 10 other employees, will be involved in the daily operations of the facility. Don Jones is the majority shareholder and has extensive experience in managing such a facility. Don will be joined by Paul Robins and David Barkley, who are the other owners. McKenzie Roller Rink would love to see the first year’s sales reach over $400,000 with an increase of five to 9% for year 2.
1.1 Mission
McKenzie Roller Rink is open for recreational skating and can also be booked privately for groups. With excellent party facilities and concessions that provide a wide choice of food items, McKenzie Roller Rink is dedicated to providing a first class skating facility that will facilitate family-centered activity. We will place a high priority on customer service with the intention of creating a fun, positive atmosphere. McKenzie Roller Rink places safety first. McKenzie Roller Rink employees have been valued as an asset and will be treated accordingly.
1.2 Objectives
- Sales increasing to more than $1 million by the third year.
- Increase gross margin to over 90% and maintain it.
- By the second anniversary, increase customer approval ratings by 20%
1.3 Keys To Success
These are the keys for success in this business:
- Marketing: Increasing the interest in skating as a recreational activity.
- Facilities: A facility that is attractive and caters to both individual and collective activities.
- Customer Service: Provide the kind of customer service that makes the patron feel valuable and create the desire to come back.